It’s all change down at the LSC
Did you catch this item from the LSC website last week?
http://www.legalservices.gov.uk/civil/cls_news_14170.asp?page=1
That’s right, the transition from Commission to Agency is going to mean extra work for the printers of every continuing legal aid provider as all the various LSC logos will go and even the titles of the civil and criminal services are to be changed. Here's the news item:
We’re phasing out old names and associated logos on letterheads, promotional material and websites
Our transition to the Legal Aid Agency on 1 April 2013 means that we have to review the branding used by the LSC.
That is the date we become an executive agency of the Ministry of Justice as a result of the Legal Aid, Sentencing and Punishment of Offenders (LASPO) Act 2012.
Providers will be given until 30 June 2013 to phase out and stop using old names and associated logos on items such as letterheads, promotional material and websites.
Community Legal Service
Community Legal Service (CLS) will be referred to as civil legal aid from 1 April 2013. This will ensure consistency with the LASPO Act which moves responsibility for securing civil legal aid services from CLS to the Lord Chancellor.
Civil legal aid will not have a new logo but providers will be permitted to use the text strapline ‘Contracted with the Legal Aid Agency’ instead.
Criminal Defence Service
Criminal Defence Service (CDS) will be referred to as criminal legal aid from 1 April 2013. This will ensure consistency with the LASPO Act which moves responsibility for securing criminal legal aid services from CDS to the Lord Chancellor.
Criminal legal aid will not have a new logo but, again, providers will be permitted to use the text strapline ‘Contracted with the Legal Aid Agency’ where required.
Community Legal Advice
Community Legal Advice will be renamed as Civil Legal Advice from 1 April 2013 but will not have a new logo.
The following strapline that will be used to describe the service in general communication – ‘Civil Legal Advice, a national adviceline for England & Wales, paid for by Legal Aid’.
As outlined in the 2013 CLA Contract, providers will be required to describe the service they provide as ‘Advice given by [specify name of organisation] as part of Civil Legal Advice, a national adviceline for England & Wales, paid for by Legal Aid.’
CDS Direct
CDS Direct will be renamed as Criminal Defence Direct (CDD) from 1 April 2013.
Non-contracted Specialist Quality Mark Holders
Providers who hold the Specialist Quality Mark but are not contracted with the Legal Aid Agency will be able to use the strapline ‘Specialist Quality Mark Holder’ where required.
Further information
If you have any questions, please email the Executive Agency Transition Programme team.